Thursday, July 24, 2008

NFL & Reebok Concerned About Hearing Conservation?

Reebok just released a commercial advertising the new NFL Reebok Speedwick Performance Tee, showcasing an array of NFL stars, including the Colts' Manning, Saturday, and Wayne (0:35). The most important thing about this commercial that I'm commenting on is the appropriate use of hearing protection in a commercial. Titans quarterback Vince Young (0:20) is shown on a riding lawn mower and wearing ear muffs. Many power mowers average around 90 dB SPL, which is definitely loud enough where the exposure will make some susceptible to noise induced hearing loss. I guess I was shocked about this commercial showing the hearing protection because if you go to lawn mower vendors' websites, you won't even see the ads or promo shots with people wearing hearing protection. Take Toro, Honda, or John Deere, I couldn't find any hearing protection in the photos or videos.

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