Double The Advertising

It sure helps a company if they can get not only a pair of relevant relatives to grace your advertisement, but 2 pairs?! Oreo, who I mentioned in the Manning commercial posts has the Super Bowl MVP QB siblings licking sandwich cookies, has now begun to feature the hard-hitting Williams sisters for their Double Stuf Racing League (DSRL). Venus and Serena Williams just finished their quarter finals match at the '08 U.S. Open center stage at Ashe Stadium with the younger winning 7-6,7-6. It was a great match, and a bit disappointing that it didn't go to 3 sets as Venus went 0-10 in set points in those 2 set tiebreakers. Not only are the tennis sibling duo being featured this week, but Oreos' other cash cow siblings are being featured as well. Eli and the defending Super Bowl XLII Champion Giants will be taking on the Washington Redskins tomorrow to start off the '08 NFL regular season, while Peyton is featured with a night game this upcoming Sunday night in a rematch of Super Bowl XLI against the Chicago Bears. Immense advertising for Nabisco! Here's the ad they've been sporting for the last couple of weeks:




How much are they spending on this campaign?! Are their Double Stuf Oreos that hard to sell? I like them, in fact I never buy regular Oreos if I ever buy those dentally-bespeckling cookies. Although neither the Mannings or Williams are from twins, what happened to just getting a bunch of twins from an ad agency like those Double Mint Gum commercials?




Here's the commercial NBC has to feature the Mannings for this weekend's NFL kickoff: